When East London based photographer Max Oppenheim approached us for a new website, we knew it would not be an easy job, but it would most certainly be a rewarding one.
Working with someone who’s creative eye and attention to detail is as acute as our own can be a lengthy process, with each party picking at every minute detail before any decisions can be made. We often use the bespoke suit analogy, it can be hard to distinguish why a hand made suit looks different to those hanging on the rails, but it does. Something about that internal paneling and made to measure cut give it an appearance of quality, even if you can’t put your finger on exactly why. In this case it felt a bit like creating a suit for the great Karl Lagerfield!
Each small decision has been thrown back and forth in a process akin to a sort of creative volleyball. Which font size will work to the best effect? how will the spacing on each page affect the overall look? which slideshow timing highlights each striking image long enough, without lingering for a millisecond to long? All of these considerations have been tried, tested and selected with great care.
This meeting of creative minds has been one of great success, as you will see from our latest launch, www.maxoppenheim.com.
With an emphasis on elegant, minimal style, the new website is designed to highlight Max’s varied and distinctive portfolio without distraction, a crystal goblet as certain (slightly pompous) designers would term it. We selected a very minimal styling which utilises an elegant typeface and understated colour palette.
Max’s new website is responsive, working across all platforms and devices. Also, being fully editable, it allows Max to quickly and easily update his news articles and portfolio images to create a user experience that is constantly changing and evolving, just like his work.
You can view Max’s brand, spanking new website here: www.maxoppenheim.com