Yesterday we took a look at some ingenious marketing campaigns and how advertisers are pushing the boundaries to catch our attention. But advertising alone won’t sell your product, packaging design also plays a huge role.

If you have a product which is stocked in a large outlet and sits shoulder to shoulder with a hundred competitors, getting it noticed can be a challenge. Once again, ingenious design will set it apart. We are suckers for a decent bit of packaging and have been known to purchase unnecessary items simply for the beautiful design work!

Here is a small selection of some of our recent favourites…