Here at ADOmedia, we take pride in providing our clients with the best digital marketing tools available. We build websites that not only look great, but perform well too. Our marketing team develop digital campaigns that seek to represent and promote our clients, encourage new business and keep their existing customers intrigued and up-to-date. Of course, our clients want to see results and we aim to deliver them.

One thing we will not do is use sneaky tactics to adjust the ROI marketing figures. Believe it or not, it is possible to buy social media followers, in vast numbers if you wish. But what benefit does this really have for your company and your brand? We believe in genuine, old fashioned quality marketing. We won’t change that for anyone.

There are however, many companies who do not share this ethos and are more than willing to sacrifice their integrity for falsified figures and results. The article below details how you can spot these companies. It certainly makes for an interesting read…

How to Determine if a Facebook Business Page has Fake Fans

“Many of us have recently thought social media and business leaders were finally starting to “get” the importance of real relationships with human beings. However, unfortunately there seems to be a new wave of cheaters, influence score addicted self proclaimed “gurus” that are willing to risk their reputation, integrity, ethics, trust, clients and relationships for a few hundred or tens of thousands fake Facebook fans.

The worst part is these are the same people who are tweeting and preaching the importance of authenticity, relationships, and how to build and be a human social brand.

A few of them are even trusted by some of the world’s most respected brands. It is the definition of failure and a sign of true insecurity in my humble opinion. More of my thoughts on this topic will come in a separate post as this one is specifically written to help you identify if a Facebook page is loaded with real fans or is being gamed by an influence, short fix craving cheater.

It’s pretty easy to check if a Twitter account has fake follwers. You can go to Status People Fake Follower checker and get instant statistics on any Twitter account, including yours. Below is a quick screen capture of the results from Status People for a Twitter account. The account is that of a CEO for popular Twitter measurement tool. On the company website they tout the success of their CEO in building community and that he/she has over 100k Twitter followers. Well, according to Status People, they are fake as fake can get. This lost instant credibility for me and is likely not a tool I will recommend nor take into the accounts and business of our clients. Quite unfortunate.”

Read the rest of this article on www.pammarketingnut.com