After our successful work with UK Deaf Sport and DEAFinitely Inclusive , adomedia were commissioned to create the official identity for the DeaflympicsGB team in preparation for the 2017 games in Turkey. The logo’s central focus is the image of the lion traditionally used across the major Great British team brand identities. This brings it in line with the Team GB and ParalympicsGB branding. The lion’s mane is constructed symmetrically around the face that creates the subtle shape of two ears. The ears are the same colour­ way as the union jack and their curved shape creates the shape of the lions hair as well as a waving UK flag. The three elements come together to construct a modern identity with strong conceptual details intended to last for years to come.