This Girl Can Classes

Web development for This Girl Can Classes, a partnership between This Girl Can and Exercise Movement and Dance, that helps to connect beginners and those returning to exercise after a break with group exercise classes in their area.

An autoplaying class teaser video on initial load offers an instant insight of what potential attendees can expect at the classes, with quick links overlaid to create a simple user experience and potentially greater conversion rate. We used large, bright, positive imagery and fun, informative, accessible headlines from the initiative’s newly created brand deck to drive home their tone of voice and brand positioning and help them connect with inexperienced or apprehensive exercise beginners.