Interactive Billboard

We all like to think that when confronted with a violent situation, we would stand up for what’s right. However, in reality these frightening scenarios will often cause people to turn away. Public service employees in the Netherlands are increasingly facing violence on the streets. Onlookers often leave the situation through fear and confusion and choose not to intervene.

This clever billboard campaign placed in in Amsterdam and Rotterdam uses live interactive technology to literally mirror these situations and force people to confront their own reactions to these events. Watch the video for more information. Clever stuff.