The Evolving News Feed


The way in which consumers access news has primarily been through print or broadcasting outputs for many years. However the advent of social media and the web, alongside viral trends has meant that information or news is constantly updating in real time and has become accessible to everybody at any hour, on many different platforms.

Have we moved away from our traditional means of news consumption and embraced the ever growing landscape of social media technology as our primary news provider? Social platforms now allow individuals to greater refine what outlets they receive their global news and information from, creating a an individualised bulletin board.

Facebook gives us the ability to ‘Like’ our favourite media institution’s pages which allows us to closely follow their posts about recent news, popular culture and subjects of personal interest. This has meant that our engagement with initial points of news consumption has started to reach us via separate channels on an ever changing, personalised ‘News Feed’.


One advantage of sharing news across social media outputs is that it has allowed our social interactions and news consumption to fuse seamlessly as one. Openly discussing your thoughts on topical issues has become easier, suggesting that freedom of speech has been enhanced via these websites (let’s not begin to discuss all of the information that they may, or may not have taken from you whilst doing so, that’s another issue).

These social media channels allow us to connect with others online, but what you share depends on how you want to engage with such outlets. Many people use them as a way to keep in touch with others and rarely share personal information. Others however can appear hypnotised by the constant information which these sites may bring.

Many of us use these sites more than we’d like to admit, but there are many layers to social media and it’s important to address how it’s changing the way in which we access news around the world. Which type of user are you?

Saville Row Protest

Students take note, THIS is how you organise a protest. No need for riots and throwing things around, how uncouth! Simply dust off your finest attire, organise some decent, well designed signage and gather enmasse for a jolly old get together. Don’t forget to politely ask the press to come along and take a few pictures for the morning papers.

Last week, London’s most satirical folk spruced up their facial hair, dusted off their monocles and donned their finest to take to the city’s famous, Savile Row. The Row is the home of bespoke English tailoring, famed for supplying the worlds most beautifully crafted suits and with a distinguished history spanning the decades.

The small, immaculately presented group decided to take a stand against American retail giant, Abercrombie & Fitch who are proposing to open a children’s store on the aristocratic street. The dapper protesters feel strongly that this area should remain as the home of bespoke tailoring, not mass produced casual wear.

Do you know what? we think they are right. Keep up the good work chaps and chapettes! Certain things, such as fine British design, craftsmanship and heritage, should most certainly be preserved! What What?

Google’s beginners guide to the web

Twenty years ago this month, Tim Berners-Lee published his proposal for the World Wide Web. Twenty years later Google have decided to produce an online book called “20 Things I Learned About The Web”. This informative and entertaining electronic book covers topics as general as “What is the Internet” to more in depth subjects like “Plug-ins”, “IP addresses & DNS” and “Evolving to a Faster Web”. Head on over to take a look at it’s interesting concept of simplistic design fused with easy to understand technical content.

Google's Beginners Guide To The Web

Take a view of Google’s guide here.