In everyday life, we are constantly bombarded with advertisements. From the minute we open our eyes in the morning we are surrounded by branding. As such, we have all developed techniques to block out aggressive marketing and subconsciously ignore anything that does not instantly appeal.
Clever agencies have realised that it takes more than a flashy print ad or billboard to catch our cynical eyes and capture our ever diminishing attention. It takes a lot to impress us these days and campaigns lacking in innovation no longer cut the mustard.
The most astute marketing agencies have devised campaigns which utilise our surroundings in ingenious ways to amuse and inspire us. This is the key to earning our valuable attention. Here is a selection of our favourite recent examples-