Vanilla in Allseasons

Here at ADOmedia, we love to work with small businesses. We know how it feels to put all your efforts into the cultivation of your own project, and we take great pleasure in supporting these smaller companies in their early development. What we really love however, is when a small business becomes a big business. Watching our client’s companies grow and develop is immensely satisfying!

Vanilla in Allseasons is one such company. Back when we were just a two man band in a pokey office, we approached business co-owner Adam Evanson and convinced him that we were the company to assist him with his promotions. We built the first website, designed and provided the printed promotional goods.

Vanilla In Allseasons

Seven years later, Vanilla in Allseasons has now tripled in size, they’ve moved to a new larger premises and continue to develop in capabilities and popularity at a rate of knots. Their exquisite food and immaculate customer service has them firmly established as one of Cheshire’s top catering companies. They have been very busy indeed!

Vanilla In Allseasons business cards by ADOmedia Ltd

There are a few things that we love about working with Vanilla in Allseasons. The fact that they always bring homemade brownies to our meetings is certainly one of these things, another, more major reason, is that they have a good understanding of the importance and impact of a professional marketing campaign. They are willing to try new things and place emphasis on creating a stylish appearance.

We have helped them to develop a successful digital marketing campaign which continues to go from strength to strength. We are currently developing a brand new website due to launch soon. More recently, they asked us to design some new business cards for them.

Vanilla In Allseasons business cards by ADOmedia Ltd

We felt that the branding we previously developed was strong, the striking yellow and black colours have become synonymous with their company. We added new photography to the designs, focusing on separate areas of the business. We kept the design minimal, stylish and elegant – in keeping with companies reputation. We gave the cards a high quality feel with a thick (400gsm) silk stock. These were lithographically printed then matte laminated to both sides with a spot UV varnish, this gives a subtle highlight to the logo on the front.

Vanilla In Allseasons business cards by ADOmedia Ltd

These new business cards, the impending updated website, new signage for the building and the ongoing digital marketing campaign are all building blocks and hallmarks of a successful company. We are proud to say that we have been a part of Vanilla in Allseasons success. In turn, they have been a part of our success. We look forward to working with them and continuing the development of both businesses.

If you would like to hear more about our printed and digital marketing solutions, please feel free to get in touch.

Social Media Marketing – But… why?

Social Media Marketing - ADOmedia

So, you’ve got your business off the ground and running smoothly, your website is full of interesting content and is looking rather impressive. You’ve established a reasonable client base and things are beginning to look peachy. What now? How do you keep that client base from running off with another company? How do you continue to build and entice new business? How do you increase your website traffic?

 Word of mouth is the best marketing tool, as they say. There are a whole lot of mouths out there and more of them could be talking about your business.

Is social media marketing really that important?
There’s been a great deal of talk about the considerable importance of social media marketing. But is it really that important? Will it actually make a difference? Do I reeeally have to do it? The answer to these important questions is, well yes. Whatever business or service you are promoting, social media marketing will make a difference. The benefits of utilising these marketing tools are vast, and investing in your social media presence will undoubtedly have a positive effect your companies image, search engine position and eventually, sales.

Why does it work?
The way that marketing works has changed rapidly over the past couple of years and this is no bad thing, but adapting is important. People have a great deal more control over the information they receive and choose to respond to, making it far less likely that they will consider, or even look at spammy emails or blanketed leaflet promotions. What they are more likely to do is follow the social media profile of a company because they have dealt with them previously, have an interest in their services, or simply like the cut of their jib. So, that effectively covers all of your bases: existing, new and potential clients.

Social media bridges the gap between company and customer utilising a more friendly and informal approach. By providing your followers with interesting, relevant, and free information, you are forging an image and reputation of a business that is proactive, current and up-to-date. An effective campaign will help you to develop loyal fans and will subtly direct people back towards your company website, thus advertising your services and improving the perceived significance of your website to those all-important search engines.

Select the image below to view a fantastic infographic by the guys at MDG Advertising:

Is social media marketing effective?

How long will it take to be effective?
Now I’m not saying set up a Twitter account and you will wake up the next day to an influx of new business. Unfortunately, it’s just never that simple is it? Like any marketing campaign, these things require considerable time and effort. Think of it like scattering seeds across the Internet garden. Have a look at them every day, water them and have a little chat with them every now and again. Keep nourishing these planted seeds and eventually little shoots will start to grow, and these small blooms could become a large shrubbery, perhaps even a tree one day. Oh how very poetic.

Anyway, the point is that this whole social media business is not going to disappear. Don’t be afraid of it. Don’t poke at it with a stick then run away. Embrace it! If you are passionate about your business, then promoting it is something that must be done, and done well.

Time can be an issue. Ensuring your clients are well looked after and the day-to-day tasks are completed can be time consuming enough. Acquiring the extra hours and required knowledge to establish and manage a successful web marketing campaign can be daunting.

 As per usual, we can help with this. We have a whole wing of ADOtowers solely dedicated to this sort of malarkey. If required, we can set up your blog and social media accounts. We will research your market, competitors, current trends and potential clients in order to populate your web site and social media accounts with relevant, quality content. We can do all of this on a continuous, regular basis to ensure that your web campaign stays fresh, well tended, and up-to-date. A bit like hiring a gardener.

Why not give us a call? We will be happy to discuss your requirements and help you to plant a few seeds of your own. Develop a social media marketing campaign and see what you can grow.