Corporate identity for Renewable Energy Agency, a Mayfair, London based clean technology business.
In order to develop a comprehensive campaign for our clients, we like to fully understand their business. This means we get to learn about all manner of industries, some more complex than others.
Renewable Energy Agency offered us a challenge, the clean technology markets are certainly not something that any of our team had researched before. But hey, we enjoy tackling new tasks and relished the opportunity to better understand this fascinating and rapidly expanding market.
When Deepak Sareen – co-owner of Mayfair based REA – contacted us to discuss his requirements, our interests were immediately piqued. A full branding exercise to compliment a shiny new print and digital campaign. Just the sort of thing we love to get our teeth into!
A Simple and Creative Identity
Our creative team developed a stylish and understated corporate identity which effectively represents the clean and continuous benefits of renewable energy. We selected fresh natural colours to compliment the infinity symbol, which we hope speaks for itself, an ongoing source of energy. This simple and understated branding runs throughout the company’s printed literature, from business cards to letterheads, and is carefully utilised throughout the new website.
A Modern, Stylish and Easy to Use Website
Our digital team provided REA with a bespoke, editable website that allows them to update their news feed with relevant stories and articles. Here they can add images and company news with ease. This allows them to keep their customers, associates and potential clients up-to-date. It also allows them to keep their web presence fresh and ever-changing.
The website also benefits from a responsive design that adapts to browser size and an additional mobile device template so that REA’s potential customers can find out about their services at any time, even when they are on the move.
Web Friendly Copy
Our marketing department provided thorough research and search engine friendly content to populate the new website. This gives the site a professional and considered feel. You can take a look at the website here.
Has this article inspired you to give your branding a boost? Need a new website or digital marketing services? We can help! We offer solutions for all of your marketing requirements, both printed and digital. Please feel free to contact us, we’ll be happy to discuss your ideas.