Changes to Google’s Mobile Rankings


So your website’s made it on to the first page of Google, great! Have you tested the same search on your mobile device? If not, you may get an unpleasant surprise. As of April the 21st Google made several changes to their search algorithm, giving priority to sites which are mobile user friendly. This means if your site isn’t mobile compatible, then it will be pushed down the rankings, to make way for optimised pages.

This suggests that, “the search engine giant is sending a strong message to brands – improve your mobile sites or else…” – The Drum, April 2015.

Google warned brands in February 2015 of the upcoming changes to their mobile search results and how this may effect their ranking. It seems Google have taken the initiative in a bid to increase revenue by putting pressure on brands to make their digital presence more user friendly. It is estimated that 50% of all smartphone internet traffic passes through Google Search, so it is understandable that the multinational tech giants are ready to force the issue with brands whose sites aren’t mobile user friendly, to unlock a huge wad of potential revenue. Google claim that due to the rise of the smart phone and the wide access to the internet on mobile devices, their algorithm had to take this into account when adding and changing the way in which it operates.

However, this can be an issue for many businesses for several reasons. Simply being unaware of this change can be potentially damaging to any business, as they will have slipped down the rankings without even knowing. This adjustment has also incurred cost to many businesses, scrambling to pay for an updated site at short notice. Those who have built a strong presence via SEO, may now find their efforts redundant.

Although it may seem harsh at first, this move from Google is urging brands to update their sites and stay in line with advancements in technology and having a mobile-friendly is site is a great decision in the long run.

You can click here to check if your site is mobile-friendly.

To find out more from Google themselves, you can read their blog on the topic here.

Alannah Sparks Website

It’s a big week for fashion in the UK. London Fashion Week is in full flow, the Bafta Awards took place in the city on Sunday night, and fashion journalist Alannah Sparks unveiled her brand new website!

Alannah Sparks website Fashion Journalist Writer Editor

When Alannah approached us to create her new online portfolio, we knew this would be a special project. Alannah works in a fast paced and exciting industry and needs to keep her readership and potential clients up to date with all of her latest work. She wanted something modern, understated and easy to navigate. looks fresh and stylish, with a clean design that works beautifully across mobile devises.

Alannah Sparks website Ipad version

Our easy-to-use content management system allows Alannah to quickly and easily add any new images, blog posts and articles she wishes to share.

Alannah Sparks website Fashion Journalist Writer Editor

We have also implemented quick links and live social media streams so Alannah is able to update the website whilst on the move. Perfect when flitting from show to show, city to city.

Alannah is thrilled with the results and we look are looking forward to following her exciting work and updates.

View the full website here.

Sporting Promise

Sporting Promise logoThis week saw the launch of our latest web project, a promotional website and sporting social network for Sporting Promise, a partnership between Matalan and the Youth Sport Trust.

The Sporting Promise ensures children across the country have vital access to sports activity in school. During a time where funding cuts are rife, initiatives such as these are hugely important in order to promote sport, activity, health and community spirit. We are very proud to be a part of it.

With the (not insubstantial) weight of the world famous Olympian and all round brilliant Brit Sir Steve Redgrave behind the Promise, we are certain that this fantastic initiative will make the impact that is so clearly needed across the UK. In our new capacity as official suppliers to Matalan and the Youth Sport Trust, we worked closely with their teams and representatives to create a concept which would ensure the best possible promotion of the project.

Our design team created a website that is fresh, modern and easy to navigate. Clean, colour coordinated areas allows website visitors to quickly and easily find information about the various elements of the Sporting Promise, what it means to them and how they can get involved. They can also peruse all of the sport and community programmes and latest news features.

Matalan Sporting Promise website by ADOmedia Ltd

Our development team created a system that allows visitors to filter news stories to their areas of interest. Website users are able to use our simple registration system to personalise and save their news settings, creating an individual experience for each visitor.

Schools who receive training and funding, and National Governing Bodies of Sport are able to utilise the website’s networking functionality to create and promote events, and update parents and teachers about all their latest news.

Matalan Sporting Promise website by ADOmedia Ltd

We are thrilled to have been a part of this exciting new development. We have received very positive feedback from our clients and we feel that the website is extremely effective in both look and functionality. Take a look at the full website here.

If you would like to know more about our web projects, and what we could do for you, feel free to contact us. We’ll be happy to discuss your requirements.

Kitchen Crafts and Furniture

Kitchen Crafts and Furniture this year celebrate 40 successful years in business. A brand new website has brought them up to date.

Bespoke, quality craftsmanship is something that we love to see. In this generation of quick, cheap and ready made, a company that crafts beautiful specialist items really stands apart. Although in a less physical, and more digital sense, we like to think that our company ethos is very similar to that of Kitchen Crafts and Furniture. This fact alone made creating their brand new website an absolute joy.

Kitchen Crafts and Furniture website screenshot

As well as offering a stylish point of contact and online portfolio, the new website allows the team at Kitchen Crafts and Furniture to easily update their customers and potential clients with recent projects and promotions.

You can view the brand new website here.

Beagle Bar and Restaurant

We were recently approached by the proprietors of a new venture in Hoxton, East London, to produce a holding page for the new bar and restaurant Beagle.

Everyone in the studio at ADOtowers loves great food and drink. We also love quirky locations and stylish design, so this is the sort of project that we really like to get our… er… teeth into!

The venue will be spread over three of the recently restored Hoxton railway arches in one of East London’s trendiest areas.

Beagle holding page

We can’t wait until March next year to pay it a visit! Check out the simple holding page we have created in readiness for the full site launch here. Logo and Branding designed by Olivia French.

Pass Your Test Fast

Our most recent project took us back. Back to the days when the freedom of driving seemed like a distant dream. Of course, many years have passed since then, but we haven’t forgotten the long winded, painful challenge that is learning to drive.

Pass Your Test Fast does exactly what it says on the tin. Those looking to find the best possible driving tuition to help them get motoring in a realistic yet succinct time frame should take a look.

We created a website to allow the Pass Your Test Fast team to not only promote their comprehensive range of services but also to allow their clients to peruse prices and book their course online.

Pass Your Test Fast website screenshot

We researched, devised and sourced their domain name, developed their new logo and branding and built a website which looks great across all devices. This is perfect for their younger target demographic, who tend to browse on mobile phones and devices.

This market, like many others, is likely to respond well to a social media marketing campaign. We have set the company up with a brand new Facebook page and Twitter feed which can be updated with all of their latest company news, events and information and direct potential clients to their website.

Pass Your Test Fast branding

For the design, we selected a bold red colour and iconic logo that is punchy, memorable and effective across their printed literature and vehicle livery designs.

Take a look around the new website here.

If you are looking for a website to promote your business, give us a call. From simple, well designed promotional pages to full membership systems, online payment facilities, group forums, e-commerce platforms and fully editable systems, we can offer the complete package and find the best possible solution for your company.

Peak District Artisans site goes live

When we were approached by Peak District Artisans to create them a brand spanking new website, we jumped at the chance! Promoting creativity and local talent is something we really enjoy, so this particular project was right up our street.

Peak District Artisans, based in and around the beautiful Derbyshire Peak District in England, are some of the very best professional fine artists, designers, makers and contemporary artisans around.  The website we created for them offers each artist within the association the ability to create their own editable profile, to which they can upload their work, photographs and information, creating an ever changing online portfolio.

The news section of the site offers the group the ability to create events and news articles and promote any upcoming exhibitions. Visitors to the website are able to browse the artists alphabetically or by genre. They can also view the latest tweets from the PDA members and link to their social media networks.

We selected a fresh, pared down approach to the design with a soft colour palette created to place emphasis on the artists work and give definition to each separate category.

Peak District Artisans website screenshot

We think the final outcome looks fantastic and we have received some fantastic feedback from the Peak District Artisans.
Take a look around the site and let us know what you think at

Red Willow Online Store is Launched

Last week we launched the newest addition to the Red Willow Brewery website. Those with a taste for the finer things, such as delicious beer, really ought to take a gander.

Red Willow award winning range of bottled beers

Our e-commerce package has been implemented into the Red Willow website, allowing the superb micro brewery to sell their products online, directly to their loyal and ever expanding legion of fans.

Toby, owner and beer wizard extraordinaire takes time to create only the finest beer from quality ingredients. He doesn’t rush the process or take a quick fix approach. This means that his beers are some of the finest around. His is an ethos that we like.

Red Willow Brewery online shop screen grab

We feel that this approach is something that should be applied to everything you create, and we like to think that this shows with the Red Willow website. Toby was keen to work with us to create a website which reflected his ideals. A well designed, quality, bespoke website that offered longevity as well as representing his company in a stylish manner.

No template designs, no short term, quick fix solutions. Quality graphics from qualified designers and functional build from skilled developers. This is our company ethos and people like Toby are just our sort of client. A man with an appreciation of quality and an understanding of a good investment. The fact that he brews and sells a damn fine beer is just the icing on the cake!

Maro Developments

This week sees the launch of our latest website for Maro. Developers of fine properties both commercial and residential, the Maro team asked us to create a website and range of marketing literature which represents their stylish and diverse range of realty and assists their potential clients in perusing their range of exclusive properties.

The design team chose a striking, modern theme which, when combined with sharp photography, gives the cutting edge, upmarket feel that Maro were hoping to achieve.

Maro Developments - Property Development in The North of England

To view the brand spanking new Maro Developments website visit

AJ Tyzack goes live

As usual, team ADO has been working hard over the last few weeks, launching new web projects left, right and centre.

One week it’s events co-ordination, the next, a local micro brewery. It’s one of the things we love about our line of work, getting to meet a vast cross section of different people from all walks of life and areas of industry. People who are passionate about their work, who allow us to learn a bit about what they do and help them to push their business forward. It really is inspiring stuff!

This week’s launch is a very interesting project for a Cheshire based company, AJ Tyzack, who provide technical sales services for the pharmaceutical, biotechnology, chemical and cosmetic industries throughout the UK and Ireland. We used an uncomplicated colour palette of blue and black combined with a clean white background to create a fresh and clinical design, which accurately reflects the company’s line of expertise and places emphasis on the simple, punchy imagery dotted around the site, in order to quickly get their message across to potential clients. Take a look at the results here and see what you think.

AJ Tyzack web site screen shot

What will it be next week? Watch this space and find out…

You can view our latest produce at

Cheshire Young Farmers Clubs

ADOmedia have just launched a fun and colourful website for Cheshire YFC. We were approached to create the new online presence as the federation felt that it was time for them to allow their members to be able to keep up to date with all the latest events going on in and around Cheshire in the farming community. The site also allows them to update their latest news and info from the Federation, host numerous galleries from past events, allow for Cheshire YFC to spread the word about their organistation and attract new members from around the local area.

The results have been very promising so far with numerous enquiries already coming in from interested potential new members.

You can view our latest produce here –… enjoy!

MCTC Events

ADOmedia have just launched the new website for Macclesfield Counselling and Training Centre. The new site focuses on the events wing of their business and allows visitors to easily view and book places on the many courses, training seminars and conferences that they organise. Using a content management system the client is easily able to create events and set multiple pricing levels and attendance limits. The end result is a very clean and easy to navigate website that the client just loves – it has drastically reduced their admin time and this allows them to get on with the work they do best!

MCTC Events website screen shot

To view the latest produce from ADOmedia visit the site here –

Bathrooms and More Store

ADOmedia have just launched a brand new e-commerce website selling all manner of home furniture but with a particular focus on bathroom units. Bathrooms and More Store is packed full of fantastic ceramic, stone and solid oak goodies that will brighten up any home! The end result is a clean and very easy to navigate online shop.

Bathrooms and More Store website screen shot

To view ADOmedia’s latest website here –

PowerPlay Golf

ADOmedia, working in conjunction with ABK Performance Sports Ltd, have just designed, built and launched the massive new website for PowerPlay Golf®. The site went live yesterday at 2.00pm sharp with a live stream of a video conference introducing PowerPlay Golf® to the world stage… hosted by non other than Peter McEvoy, Colin Montgomerie and Paul Casey (they are pretty famous golfers to the uninitiated)!

PowerPlay Golf® is a 9-hole format in which golfers choose to aim for one of two flags on the green – a White Flag and a Black (‘PowerPlay’) Flag. Players have limited PowerPlays, and score extra points for net birdies or better when playing to the Black (or ‘PowerPlay’) Flag, thereby creating extra pressure. On the PowerPlay Golf® web site golfers can register to earn PowerPlay Dollars, enabling them to climb the PPG World Rankings and compete in user-generated PowerPlay Golf® Leagues both locally and around the world. PowerPlay Golf’s format is ideal for TV, creating a complete golf tournament in under three hours. Broadcasters can televise golf in a more compressed time-frame, and increase golfing TV audiences.

So, all good news for golfers everywhere!

Powerplay Golf® website screen shot

You can view the PowerPlay Golf® website here –


ADOmedia have just launched the brilliant new website for London based DJ duo and promoters krankbrother. Having attended a number of their parties over the last year it was a honour to be asked to get involved with the project… they really do throw brilliantly original nights! The guys play a mix of Berlin-esque deep house and techno and have a ever growing roster of unbelievable big names from the scene playing sets at each party: Ivan Smaghhe, Dyed Soundorom, Lee Curtiss, Nic Fanciulli, Italoboyz, Namito and Martin Landsky are just a few that spring to mind!

The site design follows their musical style – minimal and low fi! The end result is a visually appealing site with ultra slick navigation and a limited colour palette to bring the full attention of the viewer to the event flyers.

krankbrother website screen grab

To view the brand, spanking new krankbrother we site please visit

Macc Music

It’s finally here! After a few months of development ADOmedia have finally launched Macc Music. The aim of the website is to allow the local community of Macclesfield to be able to see what is going on on the gigging front, view and write reviews of acts they have seen and generally keep up to date with all the happenings on the music scene. With no bias towards any particular genre we hope that the site will become the areas number one portal for the music community, and, best of all – it is FREE to use!

Macc Music website screen shot

You can view the site here – Remember, we need all of your help to really make this work! Start adding your own gig listings, reviews and classified adverts now!

AJ Boon Butchers

A.J Boon Butchers of Chelford is a long established, quality butchers offering a massive range of the best locally sourced meat and dairy produce in the area. Late last year ADOmedia was approached by the business to create a fully editable website that would allow for new customers to find out about their great products. We have just launched the website in conjunction with the design and print of a flyer that has been distributed locally.

AJ Boon Butchers website screen shot

To view our latest project please visit


ADOmedia have just launched a new website specialising in imported Italian liqueurs. Beviamo is a full on-line store with a simple to use navigation allowing it’s users to select their favourite tipple with ease… Evviva!

Beviamo website screen shot

To view the new website please visit


ADOmedia have just finalised and launched the brand new web presence for internationally renowned vehicle performance specialists PowerchipsPowerchips is a product of Collins Performance Engineering and is celebrating 25 years of service to the motor industry. The new website allows the business to reflect it’s cutting edge technology with a clean and crisp navigation and layout. You could say that we have unlocked their potential online!

Powerchips website screen shot

You can view Powerchips new website at


ADOmedia have recently launched the new website for fit out and refurbishment specialists Woottons Ltd. We were approached by the company with a brief to design and build a clean and easy to navigate web presence that would allow them to expose their services to a wider audience with the ambition to expand the company out across the UK. The end result has gone down a storm with the client who loved the crisp nature of the layout and design.

Woottons website screen shot

You can view Woottons new website here.

Nom Kitchen

Nom Kitchen is a new food blog which we have recently launched for Alex’s fiancée Hannah. As a keen cook Hannah has built up large number of great recipes that she has amassed over the years. The problem was that with so many to remember there were bound to be a few that slipped the memory net and were consigned to history.

Therefore, ADOmedia helped her create this tasty (no pun intended!) little website so that all her yummy recipes could be documented. The site is controlled by a content management system and allows her to easily add and update her posts with ease. The blog is full of simple to make, delicious home cooked recipes with photos to help the less confident chefs out there plus a lot more! Why not have a read and give it a go… go on, you know you really do fancy yourself as the next Ramsay / Lawson!

Nom kitchen blog website screen shot

View the Nom Kitchen food blog here –

Norbury Farm

Norbury Farm is a working farm based in Hazel Grove. ADOmedia was approached by the owners to create a new website that would be able to reflect the farm’s diversity with the ability to focus on the four areas of the premises.

As well as rearing their own sheep and cattle (over 80 acres of green belt land) the farm boasts a café, a gift shop which sells a wide range of items from artificial flowers, cards, ceramics and lots more and a butchers. In addition to this Norbury Farm also has an antiques restorers. The photography on the website was also carried out by ADOmedia’s resident photographer Andy Stairmand, if you need shoots undertaking please let us know here. The end result has been well received and we are chuffed to bits with the outcome of the project!

Norbury Farm website screen shot

You can view the website we have created for Norbury Farm here –

Mr D-livery

ADOmedia have just launched the website for local food courier business Mr D-Livery. Mr D-livery are a Macclesfield based firm offering take away and restaurant food delivery to your door.

Mr D-livery website screen shot

To view the website please visit

Think Ambient

ADOmedia have just completed the build and launched a European multi-lingual website for Think Ambient. The brief was to use the design from the existing UK version of the site and create a content managed version with the ability to add multiple languages. Think Ambient specialise in ambient media for guerilla marketing. They have two main products that they distribute, Clings and STX.

Think Ambient European website screen shot

To find out more about their great products that literally cling and stick to any surface please visit the new website at

ADOmedia V2

It is finally here! Drum roll please…
We decided some time ago that our trusty old website needed a bit of a refresh. Our problem was that we have been so busy helping all of our clients on their projects we kept on having to put back the launch.
The wait, however, is finally over! As you will see we have modernised the site and now have a new showcase area featuring all of our recent work (which we will be adding to frequently).
We have worked closely with Paul Stalburg at PS Imaging to create the various food / drink based photography in and around the site. Thanks Paul, the results look great!

ADOmedia V2 website screen shot

If you would like us to do the same to your tired old website please feel free to contact us on
+44(0)1625 612 198
or drop us an enquiry here.

20 Albany Street Edinburgh

ADOmedia have recently launched the website for a new boutique bed and breakfast situated in the heart of Edinburgh’s New town. 20 Albany Street is a newly refurbished luxury accommodation just off Princes Street which is situated “slap bang” in the middle of Edinburgh. Offering 3 grand suites and a first class, unrivalled hospitality. We can’t think of a better place to stay whilst visiting Scotland’s first city.

20 Albany Street website screen shot

To see the website we created please visit


ADOmedia were recently approached by Age Concern Cheshire and C.C.I.L (Cheshire Centre for Independent living) to produce an easy to navigate and use on-line PA register for the North West of England. The project consisted of a lot of bespoke coding to produce a site with a built in communication platform that allows the PA’s and the registered employers to send messages in a secure method to each other’s accounts
within the site.

North West Personal Assistant Register for Age UK and CCIL website screen shot

You can view the website here –

Ronnie’s Bar V2

Following the success of the previous web incarnation of Ronnie’s Bar, ADOmedia were given the opportunity to update Ronnie’s existing web site to version 2. The site has just gone live with many new features and a cool, sophisticated layout. Initial feedback from customers is very positive indeed! Take a look for yourself, check out what’s on and who’s playing at this great town centre night spot.

Ronnie's Bar website screen shot

Visit the site today at

Magnex Exhausts

ADOmedia recently won a great pitch to build the e-commerce website for Magnex Exhausts, the largest manufacturer and distributor of stainless steel exhausts in Europe. Following a large website build (and a lot of late nights and strong coffee) we are proud to announce the launch of Magnex Exhausts European On-line Shop!

Magnex Exhausts wesite screen shot

To see the site for yourself go to

Leah’s Pantry

ADOmedia is pleased to tell you about the arrival of, the new website for Leah Stevenson. The Pantry is based in Harrop Fold Farm, Rainow, the only 5 star bed and breakfast in the North West of England! Leah holds regular cookery demonstrations at her Pantry including cupcake courses and demo and dine courses. Using only locally sourced produce to create the best in home cooking she will guide you from start to finish in the arts of creating delicious recipes which you can take home with you.

Leah's Pantry website screen shot

Have a look at to find out more about her brilliant courses and be sure to join her mailing list to keep up to date with all the latest news and offers. Everyone at ADOmedia can tell you she makes the best cupcakes you will have ever tasted… and if anyone wishes to prove us wrong our address is as follows:

12 Chestergate
SK11 6BX
United Kingdom

We can’t wait to eat more free cake!


Flowskate, a company specialising in rollerblading tuition,  has commissioned ADOmedia to design their new web presence.

Flowskate website screen shot

We are pleased to announce that the site is now live. Be sure to sign up to their mailing list and check back regularly for all the new updates, tips, tutorials, pictures and videos that will appear over the following months. Go on, get your skates on!